Our Story

As a digitally-native brand founder, Leigha Field experienced firsthand how tough (impossible?) it is to track Key Performance metrics, make data-informed decisions, and manage finances for the long-term while on the ground running a business day-to-day.  

As a tech growth equity investor, she witnessed just how much time & money goes into analyzing every aspect of a company during diligence – and then just how little of that work is translated into actionable strategic insights or decision frameworks that management teams are able to use going forward. 

And as a startup consultant, she’s seen too many fellow founders raise capital; make hires; select software vendors; and negotiate partner deal structures in ways that don’t create long-term, sustainable value for the companies… or the entrepreneurs who built them.  


Leigha Field brings a decade of experience as a technology growth equity investor, eCommerce brand founder,  FP&A director, and strategic operating advisor to each client partnership.  She has a passion for helping businesses drive sustainable growth and scale with the right mix of analytic discipline, industry best practices, and strategic creativity.

She received her MBA from the Wharton School at the University of Pennsylvania, and holds an M.S. in Finance & a  B.A. in Economics  from the University of Virginia.

In her free time, she enjoys taking Brazilian Jiu Jitsu classes and CitiBiking around NYC.  She’s a recent cooking enthusiast, and a lifelong Cleveland Cavs fan.